Pitney Bowes, the leading provider of business communication technologies, has announced the launch of its pbSmart™ Mobile and pbSmart™ Codes products across Europe. The company will now offer digital marketing tools to SMEs that want to develop their mobile communications, from running a QR code campaign to building a mobile optimised website and offering mobile payments. To meet the surge in mobile technology, the suite is designed for businesses to quickly and easily implement wide-reaching and high-impact multi-media campaigns to increase customer numbers and sales.
The pbSmart Essentials tools use a step-by-step approach to build a QR code campaign or mobile website. From planning and implementing right through to tracking and evaluation, they are designed to offer businesses everything they need to create and enhance their digital marketing. Businesses can buy the Codes or Mobile products separately or at the same time depending on their marketing initiatives. It is also possible to scale services up and down on a monthly basis depending on requirements. With pbSmart™ Codes, organisations can develop and launch an innovative QR code campaign, while pbSmart Mobile provides the capability for building scalable mobile websites. The Mobile tool also allows a payments mechanism to be built in, so that customers can easily pay for goods and services on the mobile website there and then.
Ryan Higginson, Vice President Digital Channel & Supplies Europe at Pitney Bowes commented: “We have been at the heart of business communications for a very long time so we understand the challenges that organisations often face. As the customer becomes more mobile, businesses are increasingly looking to open up and improve their digital channels to remain competitive. That said, businesses can be deterred by thinking they need to quickly upskill in an area that is very new to them. We believe that any organisation should be able to create innovative and hard-hitting digital campaigns in a reasonable timeframe, no matter what their size or budget, and that is why we’ve developed pbSmart™ Essentials.”
Organisations can also analyse the progress of their campaigns and evaluate them. This means they can find out what has been successful and generated most sales and where required, make improvements for next time. For example, comprehensive data provided by the tools indicates where customers scanned codes or bought items through integration with maps and geolocation technology. They also indicate the volume of scans and click-throughs to the business’s website from specific campaigns, which can then be compared with sales figures.
Higginson concluded: “From QR codes to mobile web development, we’ve made the complex simple with this new set of tools. It is affordable – a QR code can cost as little as £2.99 a month, while easy to set up and use. With pbSmart Essentials a new campaign can be launched within a day.”
Key features of the products include:
pbSmart™ Codes
- Create branded QR codes including a company logo or image to support your corporate branding
- Bring in new business leads by capturing email addresses
- Measure a campaign’s success with real-time reports that count clicks from the QR code campaign or record how customers responded to a mobile survey
- Identify the locations that customers have scanned the codes through maps and geolocation technology
- Prices start from £2.99
pbSmart™ Mobile
- Build a mobile website quickly and easily to avoid external agency costs
- Add a shopping cart to the mobile site and integrate with a PayPal account to offer a secure and simple way for customers to pay for products and services and provide a complete m-commerce experience
- Locate where customers use the mobile site with in-built analytics integrated with maps and geolocation technology
- Integrate the site with other social media channels such as Twitter and Facebook
- Prices start from £6.99
For more information, visit http://www.pbsmartessentials.com/eu/products-portal/.
For more information, interviews or an image, please contact Jessica Hilton, James Harris or Gill Alexander at Lucre Public Relations on 0208 741 5900 or pitneybowes@lucre.co.uk
About Pitney Bowes
Delivering more than 90 years of invention, Pitney Bowes provides software
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