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Targeting Youths: How to crack the 16-24s
Youth marketing is a big focus for many consumer facing businesses today because this audience typically has a higher disposable income than other age groups, from buying clothes to food, drink and...
View ArticleGoing Digital To Survive
As the economic outlook shows no signs of improving anytime soon, businesses find themselves in a constant battle to turn a profit at the same time as cutting costs and ensuring sufficient resources...
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Is Your Website Ready For Mobile?
No, chances are that it isn’t, according to a huge study by BIA/ Kelsey. In their analysis of 1 million SMB websites, they found that over 93% didn’t display correctly on smartphones and tablet...
View Article10 Ways To Promote Your Small Business Website
Your website is the most important element of your small business marketing mix. It’s more important than a brochure or a business card. Let’s face it—few people are using the yellow pages to find...
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How To Maximise Your Small Business Marketing In 2013
As a month for New Year resolutions and detox, now is as good a time as any to re-examine your marketing strategy and set some realistic objectives. To give you a head start, we’ve looked at some of...
View Article4 Steps to Launch a Successful QR Code Campaign
Wondering how to plan a successful QR code mobile marketing campaign? This short guide helps you “crack the C.O.D.E.” – offering four simple steps to planning a successful campaign: Create Optimise...
View ArticleCracking the marketing speak: what is inbound marketing?
Marketing is riddled with all kinds of buzz words from search engine optimisation (SEO) and affiliate marketing to web analytics. One of the latest additions is ‘inbound marketing’, but what is it and...
View ArticlePitney Bowes brings pbSmart™ Mobile products to Europe
Pitney Bowes, the leading provider of business communication technologies, has announced the launch of its pbSmart™ Mobile and pbSmart™ Codes products across Europe. The company will now offer digital...
View ArticleHow to make use of New Marketing Tools: Vine
Ofcom recently found smartphone penetration has reached 58% in the UK, overtaking Japan as the largest consumer of mobile data. This is great news for businesses because there’s a growing opportunity...
View ArticleHow to make the most of m-commerce in 2013
In a blog post we wrote on m-commerce last year, we gave a broad overview of the history, problems and how businesses could prepare themselves for m-commerce. Although this is all still relevant, like...
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